Law Firms: How to Generate Business Online

January 27, 2011 at 6:12 pm 2 comments

I know our posts have been a haphazard in terms of timing, but we’re sticking with it and if you follow our advice you will attract new clients. We’ve given a brief overview of domains and templates and are now ready to move onto on page seo for law firms.

First things first; if you are commissioning a third party to design your website make sure that the following are editable:

1) Page Titles: The most important aspect of online seo – if your page titles aren’t keyword rich you’re onto plums.

2) Descriptions: Although the descriptions are hidden within the code of your site and have little actual relevance in terms of affecting your rankings, they should be drafted carefully as they present one of your first opportunities to get potential visitors to click on your natural results. Essentially they should include reference to page keywords together with clear calls to action (i.e. Phone 0845 620 5664 for free initial advice!)

3)Heading Tags: In the same way as headings in a written document help to identify degrees of importance and natural breaks, heading on a website serve the same function and help to distinguish less important body text frompage headers.

If you don’t have control of any of the above, then our advice would be to go elsewhere.


Entry filed under: Law Firm SEO, Legal Website Design, Moore Legal Technology, Uncategorized.

Design mark 2 Legal Website Design: What makes them click?

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