Generating business online for law firms – Design

If you are looking to generate business online then the design of your website is absolutely critical. This may seem obvious, but so many people get it wrong by over analysing look and feel and forgetting about the main purpose of the website; to generate business!

The number one principle of web usability is ‘don’t make me think’, coined from Steve Krug’s book of the same name, and this has to be applied rigourously to the first template design for your site. Unfortunately you have to think and what you have to think about is what you want your users to do while they are on your site.

Typically, for smaller law firms  this will be getting visitors to call, or email to enquire about services and what does a visitor need to do this? He needs clear and straightforward access to your phone number, email address and an online enquiry form on every page.

So, before thinking about your logo, images, fonts etc think put down phone number and email address on every page as your number one design priority. Check out a couple of our sites to see what we mean -

Beltrami & Company, Criminal Defence Lawyers

McSporrans, Criminal Defence Lawyers Edinburgh

These sites are very basic and straightforward, but in all the critical place the visitor is clearly directed to get in touch.

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